My father, Dave Goldstein, died of pancreatic cancer in April 2002.
I have been an active volunteer for the PanCAN Houston affiliate since 2012, serving as Media Contact, PurpleStride Event Day Volunteer Check-in, PurpleStride Event Day Volunteer Co-chair, and PurpleStride Co-chair from 2021-2023.
Stephanie Kroll
PURPLESTRIDE 2021-23
Stephanie Kroll, Co-Chair
I was honored to follow Lisa Niemi Swayze in the PurpleStride Houston 2021 Event Day Ceremony video! I co-chaired the (virtual) PurpleStride Houston 5K run/walk that took place May 15, 2021.
The Houston PanCAN affiliate group's Facebook page was a busy place during the event! Participants across the city and the globe (Saudi Arabia!) shared photos, videos and stories about how they were striding to raise funds for PanCAN.
Leading up to the event, my co-chair (Gabrielle Seekely) and I launched a grassroots marketing campaign with $0 that included a weekly e-newsletter, daily outreach on social media, and more.
Despite the pandemic, here are some fun facts about 2021's PurpleStride compared to 2022's:
• Total Raised: $89,209 (+18%)
• # of Teams: 62 (+37.75%)
• # Participants: 415 (+52.01%)
• # of Grand Club Members: 18 (+28.57%)
• # of Fundraisers: 254 (+122.80%)
PanCAN's mission is to take bold action to improve the lives of everyone impacted by pancreatic cancer by advancing scientific research, building community, sharing knowledge, and advocating for patients.
If you're inspired, it's not too late to donate.
EXAMPLES OF WORK PRODUCED BY STEPHANIE KROLL
AS CO-CHAIR OF PURPLESTRIDE HOUSTON 2021
Above: Header for PanCAN Houston Affiliate Facebook Page.
Above: Header options for rotation on the PanCAN Houston Affiliate Facebook Page.
Above: Masthead for PanCAN Houston Affiliate e-newsletter, The Weekly PurpleStrider.
Below: The PanCAN Houston Affiliate e-newsletter, The Weekly PurpleStrider. Stephanie Kroll, editor.
Below: A sampling of some of the graphics used for social media posts and in The Weekly PurpleStrider e-newsletter.
